Northern Michigan
Brand Strategy & Visibility
Marketing Consultant
Clarity Builds Trust.
Visibility Builds Growth.
Is Your Business as Visible Online as It Should Be?
Up North Brand Co. helps Northern Michigan businesses clarify their brand positioning and align their website, search presence, and marketing strategy to drive measurable growth.
Trusted by Northern Michigan Businesses.
Professional, strategic, local insight tailored to your market.
Up North Brand Co. was founded by Paige Bogart to help Northern Michigan businesses strengthen their brand strategy, social media presence, and digital visibility.
6 Core Visibility Structures
A refined strategic framework designed to establish authoritative clarity and trust in the premium Northern Michigan market.
Website Strategy
Your website should immediately communicate who you serve, what you offer, and why you’re different.
I assess clarity, positioning, structure, and conversion flow — then refine it to operate as your authoritative digital foundation.
Google Visibility
Your business must appear where customers are actively searching.
I evaluate search presence, local positioning, and Google Business optimization to ensure you are visible — not buried behind competitors.
Social Authority
Your social platforms should reflect strategic messaging, not scattered content.
I review brand consistency, content alignment, and audience positioning to strengthen authority and trust across platforms.
Strategic Paid Ads
Paid advertising should amplify what’s already working — not compensate for unclear messaging.
I evaluate targeting, structure, and return alignment to ensure advertising supports long-term visibility growth.
Content Strategy
Content should reinforce positioning and move your audience toward trust.
I assess whether your messaging communicates expertise, differentiation, and credibility — then provide structured guidance for strategic content development.
Analytics & Clarity
Sustainable growth requires monitoring and refinement.
I evaluate how your platforms are performing together and identify gaps that may be limiting visibility and authority.
The Advisory
Strategic Excellence Anchored in Northern Michigan
Strategic visibility begins with clarity — not busy activity.
I work with Northern Michigan businesses to align their messaging, digital presence, and platform strategy so everything works together with intention and authority.
Using a structured framework built around the 6 Core Visibility Structures, I assess how your website, search presence, and social platforms perform as a system — then provide actionable guidance to strengthen alignment and direction.
Strategic Engagement Options:
1. Complimentary Brand Visibility Review — No Cost
A structured evaluation of your businesses presence in the digital world.
2. Brand Clarity & Visibility Strategy Session — $295
A strategy meeting with a personalized roadmap. Clear next steps you can implement immediately.
3. Advisory & Strategic Partnership (Limited Availability)
Ongoing strategic refinement and structured implementation support for select clients seeking long-term visibility growth including AI-supported website optimization, search strategy refinement, and modern content systems — applied strategically, not blindly.
Engagement terms discussed following strategy session.
AI Visibility Optimization Support
Modern visibility requires more than intuition. It requires intelligent tools.
As part of my advisory support, I integrate AI-assisted analysis to refine messaging, strengthen search visibility, identify content gaps, and streamline strategic implementation.
You don’t need to purchase or manage complex software platforms. I help you leverage modern tools thoughtfully — so strategy leads and technology supports.
The goal is not more automation.
The goal is smarter clarity.
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SEO structure refinement
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Messaging clarity audit using AI modeling
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Content gap and topic authority mapping
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Competitor visibility comparison
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Website language optimization
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Strategic AI content workflow setup
Elevate your strategic presence with Up North Brand Co. We specialize in transforming businesses across Northern Michigan through refined clarity and data-driven trust.
Reserve your session to map your visibility strategy.
AI Visibility Optimization Add-On
* Available with the Brand Clarity & Visibility Strategy Session $195
Frequently asked questions
Client Perspectives
Strategic Visibility Results
"Paige immediately identified gaps in our messaging that were limiting growth."
Her strategic clarity completely elevated our online presence.
— Owner
Specialty Contractor
Over 20 years of cross-industry strategic experience.
"Paige doesn’t just improve marketing — she clarifies direction."
Within weeks, we had a clearer message, stronger online positioning, and measurable improvement in engagement.
— Managing Partner
Professional Services Firm
"What stood out most was her strategic approach."
The roadmap she delivered gave us confidence and structure.
— Office Manager
Insurance Agency
"Paige brings both analytical insight and refined brand judgment."
Our website, messaging, and search presence finally feel aligned — and that alignment has directly impacted new client inquiries.
— Store Manager
Clothing Boutique