About
Strategic Brand & Visibility Advisor
Paige Bogart
Founder
Up North Brand Co.
Clarity has shaped every chapter of my professional life.
With over 20 years of experience across insurance, legal, marine, and specialty contractor industries, I’ve worked inside businesses where precision, reputation, and trust matter. As a Certified Paralegal Specialist, I built my career on structure, detail, and strategic communication — skills that naturally evolved into brand positioning and visibility strategy.
Up North Brand Co. was founded to bring that same disciplined clarity to how businesses present themselves online.
I work with Northern Michigan businesses that have built something meaningful — but need their visibility needs to reflect the caliber of their work. My role is not to add noise. It is to bring alignment. To refine messaging. To strengthen positioning. To ensure your website, Google presence, and social platforms operate as a cohesive system.
Across every industry I’ve worked in, one truth remains constant:
Businesses are rarely limited by talent.
They are limited by clarity.
In addition to my advisory work, I am the founder of Sparkling Engagements Luxury Picnics — a brand built from the ground up around intentional design, premium experience, and refined presentation. That venture is more than an event business — it is a real-world case study in strategic brand clarity.
I believe visibility should feel structured, not scattered. Confident, not chaotic.
When your messaging is clear and your presence is aligned, growth becomes sustainable — not accidental.
If your business has evolved, raised its standards, or entered a new phase of growth, it may be time for your visibility to evolve with it.
I believe strong businesses deserve visibility that reflects their standards.
Practice Areas
Where Strategy Meets Real-World Experience
Legal & Professional Services
With a background as a Certified Paralegal Specialist, I understand precision, compliance, and credibility. Law firms and professional offices require clarity and authority in their messaging — not noise.
Boutique & Lifestyle Brands
As the founder of Sparkling Engagements Luxury Picnics, I’ve built a brand from concept to launch — combining strategy, aesthetics, and experiential marketing.
Insurance & Financial Services
Complex industries demand simplified, credible communication.
I specialize in translating technical services into clear value propositions that clients understand and trust.
Marine & Specialty Contractors
From boat dealers to high-end service providers, I understand seasonal markets, regional visibility, and reputation-based growth in Northern Michigan.
Why Work With Up North Brand Co.
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Structured visibility framework
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20+ years of cross-industry experience
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Legal and compliance insight (rare advantage)
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Local market understanding
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Boutique advisory approach
Up North Brand Co proudly serves businesses and organizations across Northern Michigan, including Charlevoix, Petoskey, Harbor Springs, Boyne City, Boyne Falls, East Jordan, Elk Rapids, Traverse City, Bellaire, Walloon Lake, Mackinaw City, Cheboygan, Indian River, Pellston, Alanson, Interlochen, Elmira, Mancelona, Kalkaska, Sault Ste. Marie and Gaylord. While our primary focus is Northern Michigan, we are not limited by geography and welcome partnerships throughout the region and beyond.